If you have an existing site that you want optimize for search engines, one way is to use the .htaccess file in your root directory – normally in /public_html/.htaccess
Say your existing site displays a product based off a product ID, for example:
http://www.mycoolwebsite.com/product.php?product_id=12
and you would prefer to have the url look like:
http://www.mycoolwebsite.com/really-cool-usb-missle-launcher_pr12.html

Open the .htaccess file and [...]

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